ActiveCampaign eCommerce Automation Guide

ActiveCampaign is a sophisticated marketing automation software that can assist you in automating many of your ecommerce marketing chores. This can save you time and help you reach your target audience more successfully.

Here’s how to use ActiveCampaign for ecommerce automation:

1. Set up your ActiveCampaign account. If you don’t already have an ActiveCampaign account, you can sign up for one for free. After you’ve made an account, you’ll need to link your ecommerce store to ActiveCampaign. You may accomplish this by installing the ActiveCampaign plugin for your ecommerce platform.
2. Make a list of your ecommerce consumers. After connecting your ecommerce store to ActiveCampaign, you can create a list of your ecommerce customers. You can accomplish this by importing your client data from your ecommerce platform.
3. Set up automation. After you’ve generated a list for your eCommerce consumers, you can begin creating automation. ActiveCampaign provides a number of pre-built automation that you can employ, or you can develop your own custom automation.

Here are some examples of e-commerce automation that you can build up in ActiveCampaign:

~ Welcome new customers. When a new customer joins your email list, you can send them a welcome email. This email might promote your company and offer them a discount on their first purchase.

~ Recovery of an abandoned cart. If a consumer adds things to their basket but then abandons it, you can send them an abandoned cart recovery email. This email can remind them of the products they left in their basket and offer them an incentive to complete their transaction.

~ Product recommendations. You may use ActiveCampaign to deliver product recommendations to your consumers. This can help you increase revenue and improve the customer experience.

~ Follow-up after the sale. After a consumer makes a purchase, you can send them a follow-up email. This email might thank them for their purchase and invite them to post a review.

~ To send targeted emails, use segmentation. ActiveCampaign allows you to segment your contacts based on a range of variables, including purchase history, browsing behavior, and email engagement. This enables you to send tailored emails to each part of your audience.

~ Personalize your emails with conditional logic. ActiveCampaign lets you apply conditional logic to tailor your emails based on the recipient’s information. For example, you could send a different email to consumers who abandoned their carts than to customers who made a purchase within the last 30 days.

~ Use automation to send out timely emails. ActiveCampaign allows you to send emails depending on triggers such as a customer’s birthday, the anniversary of their first purchase, or when they add an item to their basket. This enables you to deliver timely and relevant emails that are more likely to be opened and clicked.

~ Use automation to follow up with prospects and customers. ActiveCampaign helps you create automated follow-up sequences for leads and customers. This can help you nurture leads and convert them into customers, as well as generate repeat business from existing customers.

~ Use automation to integrate with other technologies. ActiveCampaign interacts with a range of other applications, including ecommerce platforms, CRM systems, and social media platforms. This enables you to automate your marketing workflows across many technologies.

Here’s an example of how you can use ActiveCampaign to set up more sophisticated abandoned cart recovery automation:

1. Create a new automation.

2. Choose the “Abandoned Cart” trigger.

3. Choose the list you wish to use for the automation.

4. Add a “Wait” action. Set the wait time to one hour.

5. Add an “If/Then/Else” action.

6. Set the condition to verify if the customer has made a purchase since abandoning their cart.

7. If the criteria are met, send a “Thank you for your purchase” email.

8. If the requirement is not met, send an “Abandoned cart recovery” email.

9. Save the automation.

This automation will wait 1 hour after a consumer abandons their cart before sending them an abandoned cart recovery email. If the consumer has made a purchase since abandoning their basket, they will receive a “Thank you for your purchase” email.

ActiveCampaign is a sophisticated marketing automation software that can assist you in automating many of your ecommerce marketing chores. By following the ideas above, you can utilize ActiveCampaign to save time, reach your target audience more efficiently, and improve sales.