There is more to eBay SEO Than Cassini Would have You Believe!
What can eBay SEO tools do for you?
eBay aSEO tools are essential to your success as a seller. They help you accomplish a number of things simultaneously including:
- Identifying which items have the best Return On Investment (ROI).
- Understanding the competitive landscape in your chosen niche.
- Figuring out which keywords to incorporate in your eBay titles and listing copy.
- Helping you to create items with a high Click-Through Rate (CTR) as well as a high conversion rate.
eBay SEO Competition is Fierce
As I am sure you already know, competition in most item categories on eBay is extremely fierce. Take this relatively standard search I ran for iphones as an example – there are currently 113,963 results for iphones on eBay. How do you navigate such saturated territory and ensure that your listings get viewed over your competitors’?
Disclaimer: Please note that I am not affiliated with any of these tools and do not get financial compensation in any form for recommending them.
Recommended eBay SEO Tools
TeraPeak
The ability to compare your keywords of choice with keywords which your competition is currently targeting.
A Title Builder tool which helps you generate keyword optimized tools based on current listings in your category of choice.
Allowing you to choose a group of keywords and compare their relative sales performance ie click-through rates and conversion rates.
In addition, Terapeak offers other useful tools including:
A tool which helps sellers identify the best product ideas of what to sell based on competition and product performance.
Large amounts of product and sales activity data spanning 22 international marketplaces and stretching back a whopping three years.
In terms of pricing, TeraPeak charges $12 per month if you choose their annual plan and $19.99 per month if you choose to pay on a month by month basis.
Here is a very useful TeraPeak keyword research tutorial which you can have a look at:
Keyword Tool
How Keyword Tool Works ?
One of the first things that Keyword Tool is based off of is Google Autocomplete which is something you will notice when you start typing anything into Google’s search bar. These ‘search completions’ as based on the most popular related long tail search queries on Google.
Additionally, Keyword Tool will provide you with relating to keyword search volume and keyword trends going back up to 12 months. Keyword Tool also allows you to view the Cost Per Click (CPC) as well as competition levels for any given keyword on Google Adwords. This information will help you determine how competitive a niche is for a certain keyword and whether or not it is worth your while to target it. If you determine that a keyword is too difficult to target then look for keywords with lower keyword difficulties even if the traffic volumes are lower – this way you will have a greater chance of beating your search competition.
The paid version will run you $69 per month.
Check out this short video which explains how Keyword Tool works:
Google Keyword Planner
How Google Keyword Planner Works ?
Here are the major things which Google Keyword Planner can be used to do:
- With Google Keyword Planner you simply need to enter words that describe your product or product category and Google will and Keyword Planner will generate keyword and ad group ideas.
- Google Keyword Planner will also help you understand the historical performance and statistics of a given keyword as well as how competitive it is.
- Understand how much traffic, impressions, and clicks a certain keyword can potentially generate based on a given budget.
As far as eBay goes I would recommend using Google Keyword planner primarily for listing titles though you can use it in order to optimize your listing copy as well. Additionally, if you have an independent website/ eCommerce store then consider using Keyword recommendations there as well.
In terms of pricing, Google Keyword Planner is completely free – you only pay for ad campaigns you run on Google and even those can and should be limited by a specific budget.
Check out this tutorial on how to use Google Keyword Planner:
SEO Review Tools
What is nice about SEO Review Tools aside from the fact that it is free is that it is the only tool which I have mentioned so far which was designed specifically for eBay. All you need to do is enter your product name and you will get the most popular keywords and related categories which real people are currently searching for. Once SEO review tool generates a list for you then you can filter results based on your specific needs.
How SEO Review Tool Works?
Follow these simple steps:
First off you need to enter your product name.
Make your keyword search more specific through filtering.
Select the desired country and language you wish to target.
Summing it Up
Whichever eBay SEO tools you choose to use, it is important to know that there is an entire world of digital marketing beyond eBay! Yes, Cassini is ‘in charge’ of search results on eBay. But even though eBay has not divulged how exactly Cassini works and what factors are most important to the algorithm, it is no secret that keywords which are popular on the rest of the internet impact Cassini search results. The bottom line is that I would like to encourage you to use Tools such as Google Keyword Planner however counterintuitive this may be to you. Remember that many buyers begin their retail journey on Google and not any specific marketplace (read eBay).
Please comment below and let us know which eBay SEO tool works best for you.
