Walmart Marketplace lets independent sellers list products on Walmart.com next to Walmart's own inventory. There is no monthly fee, and for many Amazon sellers it is the most natural second channel. The catch: Walmart reviews every application, so the work starts before your first listing. This guide walks through the process in the order you will need it.
Is Walmart Marketplace a good fit?
Walmart favors established businesses with reliable fulfillment. If you already sell on Amazon, eBay, Shopify or your own site, ship on time and have products with valid barcodes, you are the kind of seller the application is built for. If you are just starting out, expect a stricter review than on most other marketplaces.
What you need before you apply
A business tax ID. US sellers need a business tax ID (EIN) and a W-9. A Social Security number is not accepted in place of a business tax ID.
A verifiable business address and contact details. Use the same legal name and address everywhere, because mismatches are a common reason applications stall.
A track record of selling online. Walmart does not publish a minimum revenue number, but marketplace or web store history strengthens your application.
Product identifiers. Most categories require a GTIN, such as a UPC, for each item.
A fulfillment plan. Know how you will ship orders on time, whether from your own warehouse, a 3PL or Walmart Fulfillment Services.
Step 1: Apply to sell
Start the application on Walmart Marketplace's website. You will describe your business, your catalog and where you sell today. Approval times vary by category and by how quickly Walmart can verify you, and Walmart may ask for documents or clarification. Answer fast, because slow replies can stall an application.
Step 2: Finish onboarding in Seller Center
Once approved, you complete onboarding in Seller Center, Walmart's dashboard for sellers. Expect to verify your business, accept the Retailer Agreement, fill in your seller profile and tax forms, connect a bank account for payouts, and set up your shipping and return settings.
Step 3: List your products
There are three common ways to list: add items one at a time, upload them in bulk with Walmart's spreadsheet templates, or connect software that sends your catalog through Walmart's API. If a product already exists on Walmart.com, you can add your offer to that listing instead of creating a new one.
Walmart's search rewards complete listings. Fill in every required attribute, write clear titles and use good images. Amazon listings rarely transfer as they are, because the two marketplaces structure product data differently.
Step 4: Choose how you will fulfill orders
Seller-fulfilled. You ship from your own warehouse or through a 3PL and keep full control of packaging and carriers. You are responsible for meeting the delivery times you promise.
Walmart Fulfillment Services (WFS). You send inventory to Walmart, and Walmart stores, packs and ships each order and handles customer service and returns. You pay a per-unit fulfillment fee plus monthly storage. WFS orders meet Walmart's fast-shipping standards, which also helps toward its Pro Seller badge.
Step 5: Price and promote
Walmart's referral fee is a percentage of the total sale price, including any shipping you charge, so build it into your price from the start. For early visibility, you can run Sponsored Products ads through Walmart Connect, Walmart's advertising platform.
Step 6: Protect your account
Walmart measures sellers on standards such as on-time delivery, valid tracking, order cancellations and how quickly you answer customers. Falling below them can limit your listings or suspend your account. Check the performance dashboard in Seller Center every week during your first months.
What it costs to sell on Walmart
Walmart charges no setup fee, no monthly subscription and no listing fees. You pay a referral fee when an item sells, and Walmart says its rates range from 6% to 15% depending on the category and the total sale price. Most categories pay 15%.
A few examples: personal computers pay 6% and consumer electronics 8%. Apparel is tiered: 5% for items up to $15, 10% from $15 to $20, and 15% above $20. Check your exact category in Seller Center before you set prices, and add WFS fees if you use it.
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Questions sellers ask
How long does Walmart approval take?
It varies by category and by how quickly Walmart can verify your business. Have your documents ready and reply quickly to any request.
Can sellers outside the US sell on Walmart?
Walmart runs programs for sellers in select countries, each with its own document requirements. Check Walmart's seller site for your country.
Do I need a UPC for every product?
Most categories require a GTIN, such as a UPC. Walmart offers exemptions in some cases, so check Seller Help if your products do not have barcodes.
Sources: Walmart Marketplace and Walmart Seller Help pages, checked November 2026. Fees and requirements change, so confirm current details in Seller Center.
