Free calculator

Walmart profit calculator

See what you keep from each Walmart sale after the referral fee, fulfillment, ads and returns, plus the lowest price you can charge without losing money.

Your product

Enter 0 if shipping is free.
Walmart charges the referral fee on the total sale price, including shipping you charge.
What you pay your supplier, landed.
Find it in Seller Center for your item’s size and weight.
Your monthly storage cost divided by units sold.
Lost value plus return shipping.
Prep, labels, software and so on.
Profit per unit$0.00
Total sale price$0.00
Referral fee $0.00
Fulfillment$0.00
Product cost$0.00
Ads, returns and other$0.00
Profit margin—
Return on product cost—
Break-even item price—

Referral rates as published in Walmart’s referral fee guide, checked November 2026. Walmart charges no monthly or listing fees. Confirm your exact category in Seller Center.

How this calculator works

Walmart takes a referral fee from every completed sale. The rate depends on the product category and, for some categories, on the total sale price, which includes any shipping you charge. The calculator applies the right tier automatically, then subtracts your fulfillment cost, product cost, ad spend, expected return costs and any other per-unit costs.

The break-even price is the lowest item price at which your profit reaches zero with the same costs. Price below it and every sale loses money.

New to Walmart? Read our step-by-step guide to selling on Walmart Marketplace.